Jeremys.co.nz logo

PRANA

CHIT

Prana Chit has launched a series of small-run products that follow ancient Indian principles promoting health and wellbeing. The branding and packaging imbue the product with visual connotations associated with; traditional practices, Indian heritage, handmade products, and natural ingredients.

PranaChitLogo
logoMark

The company name comes from 'Prana' which can be translated to 'life force energy,' this term is used in yogic teachings as a general reference to the manifest energy of the entire universe. 'Chit' or 'Chitta' can be viewed as of the body. The logo combines these two elements as a unified whole.

Besan-Pancakes-Bgnd
Jeremys.co.nz logo

PRANA

CHIT

Prana Chit has launched a series of small-run products that follow ancient Indian principles promoting health and wellbeing. The branding and packaging imbue the product with visual connotations associated with; traditional practices, Indian heritage, handmade products, and natural ingredients.

PranaChitLogo

The company name comes from 'Prana' which can be translated to 'life force energy,' this term is used in yogic teachings as a general reference to the manifest energy of the entire universe. 'Chit' or 'Chitta' can be viewed as of the body. The logo combines these two elements as a unified whole.

 

Besan-Pancakes-Bgnd
Jeremys.co.nz logo

PRANA

CHIT

Prana Chit has launched a series of small-run products that follow ancient Indian principles promoting health and wellbeing. The branding and packaging imbue the product with visual connotations associated with; traditional practices, Indian heritage, handmade products, and natural ingredients.

logoMark

The company name comes from 'Prana' which can be translated to 'life force energy,' this term is used in yogic teachings as a general reference to the manifest energy of the entire universe. 'Chit' or 'Chitta' can be viewed as of the body. The logo combines these two elements as a unified whole.

PranaChitLogo
The back of Prana Chit's packaging for their Besan Pancakes product.
Prana Chit's packaging for their Besan Pancakes product.
Prana-Chit-Pure-Ghee

PACKAGING

DESIGN.

The packaging includes richly crafted design and detailing that implies traditional values, and a brand established in a bygone era.

The subdued earthy colours, recyclable packaging, and traditional design imply natural, non-processed ingredients, traditional production methods, and sustainable business practices that are valued by the target market.

PACKAGING

DESIGN.

The packaging includes richly crafted design and detailing that implies traditional values, and a brand established in a bygone era.

The subdued earthy colours, recyclable packaging, and traditional design imply natural, non-processed ingredients, traditional production methods, and sustainable business practices that are valued by the target market.

The back of Prana Chit's packaging for their Besan Pancakes product.
Prana Chit's packaging for their Besan Pancakes product.
Prana-Chit-Pure-Ghee
Besan Porridge packaging
Semolina Porridge packaging
Semolina Porridge packaging
Besan Pancake packaging
Besan Porridge packaging
Kitchari packaging